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If you are trying to boost attendance and create additional visibility for your event, consider offering coupon codes and discounts for your guests.

You may wonder how offering a coupon code could impact your event attendance and if there are any benefits that come with it? Keep reading to find out how you can positively impact your efforts with this simple and effective technique to boost ticket sales and event attendance.

A coupon code is a digital coupon consisting of letters and/or numbers you can apply when making a ticket purchase.

The pros of offering coupons include introducing new customers to your store or website. Coupons can also introduce new product lines and help sell excess or unwanted inventory to make room for newer products. Coupons can be used to strategically encourage customers to buy a new, more profitable product to help boost your profit margin. Also, coupons can create loyalty with existing customers by using the discount as a reward to ensure they continue to buy from your store.