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With so many, and so many cost-free, options to network and to distribute your messages, you can now amortize the cost of those efforts that aren't cost-free--website development; literature writing, design, and printing; or exhibit booth development, for example--across more applications. "Go opt-in, multi-touch and multi-channel with your marketing. One of the most popular fields these days is sales.  Here is my weblog;  http://scholar.harvard.edu/sensemakingscholar/home