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There are people who opt for paid advertisements so their website can be promoted but these advertisements go all over the web in different parts of the world so even if people click your ads but are not part of your locality it would be useless. Forming and executing online marketing strategies to try and rank in the top 10 or top 20 of the search engine result pages seems to have declined in importance. The various areas of your web page have got to be thoroughly named and sorted.