RSS Feed

New feature proposals

Why purchase a $500 pill if you are simply using it to test your e-mail? Many of us have been utilizing the same holiday gadgets for years, whether or not we like them or not. Should you personal your own home, consider renting out a room on a platform like Airbnb so that you've got revenue coming in usually. Internet advertising is the primary supply of revenue for Internet firms, resembling Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike natural objects (Yan et al., 2020a) only ranked by user preference, the display of adverts will depend on both user preference and advertiser’s profit. The outcomes of offline simulation and online A/B experiment show that NMA brings a significant enchancment in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan food delivery platform.